Harshal Sisodia is a global brand and integrated marketing executive with more than two decades of experience building culturally relevant brands, consumer engagement ecosystems, and modern storytelling platforms for some of the world’s most iconic companies and emerging ventures.
Throughout his career, Harshal has led brand transformation, digital innovation, and integrated marketing initiatives across organizations including HP, Nike, Jordan Brand, Edelman, and Super Heroic. His work sits at the intersection of culture, storytelling, technology, commerce, and consumer behavior — helping brands evolve from traditional marketing models into connected, consumer-first ecosystems.
Currently serving as Head of Global Social at HP, Harshal oversees global social strategy, digital storytelling, and integrated brand engagement across worldwide markets including EMEA, LATAM, APJ, Greater China, India, and North America. His work includes leading global partnership campaigns with organizations including Scuderia Ferrari and Real Madrid, as well as helping shape HP’s AI PC launch initiatives and modern digital brand presence.
Background
Prior to HP, Harshal served as EVP and Head of Influence at Edelman, where he transformed the agency’s influencer practice into a culturally driven influence organization centered on creativity, storytelling, and consumer engagement. Under his leadership, the business scaled from approximately $6M to more than $30M while growing the organization from 11 to over 40 team members globally. He also served as founding CMO of Mighty Dream, a joint venture between Edelman and Pharrell Williams focused on creating new pathways for Black and Brown creative talent.
Earlier in his career, Harshal became the first-ever Digital Brand Director for Jordan Brand at Nike, where he helped establish the brand’s global digital and direct-to-consumer ecosystem. He led the transformation of Jordan Brand into a digital-first consumer platform, growing the @Jumpman23 Instagram account from 500K to over 1M followers within months and helping transition Jordan Brand onto Nike’s global DTC infrastructure. He also led award-winning campaigns including RE2PECT for Derek Jeter and The Last Shot, an internationally recognized experiential campaign.
As co-founder and CMO of Super Heroic, Harshal helped build a venture-backed children’s performance and play company that raised more than $10M from investors including Accel Partners, Playground Ventures, Magic Johnson Enterprises, and Foot Locker Inc. The company became known for its digitally native, DTC-first approach and award-winning product innovation.
Across every chapter of his career, Harshal has remained focused on building brands that connect deeply with people through culture, creativity, community, and meaningful storytelling — while helping organizations modernize the way they engage with consumers in an increasingly connected world.
“Harsh has met and exceeded almost every expectation I had for him when he joined. I count him among the best hires we’ve made at HP & Edelman in recent memory. In a few short months, Harsh has taken an influencer org that was stalled in process, tactical and frankly uninspired and given them vision, direction and SWAG. They have an ethos!
They have new operating principles! They have super cool sweatshirts! The business is growing fist over glove, and it’s because he’s laser focused on demanding exactly what he needs to grow. He advocates for himself, he says what he means, and he doesn’t cowtow or please just because. (This is something I especially admire and am learning from myself.)
It’s also important to note that Harsh has exactly what I had hoped for in terms of vision. He’s turned influencer from something tactical into Something that is a critical piece of our client work. His teams are adding incredible value, delivering on all KPIs, and it’s infectious. People are buying what he’s selling.
Finally, in the world we’re living in, humanity and empathy are so important. And I feel Harsh has that in spades. He cares about his team, about people at Edelman and about our work. I can’t believe how many relationships he’s built here in such a short period of time because he says thank you, he acknowledges sacrifice and he returns it. I have seen people spend years here without a fraction of the trust and network he’s built. I can’t wait until I can finally toast his success in person!”
“There are clients, and then there are CLIENTS. Harshal Sisodia is a CLIENT. He is incredibly passionate and puts his heart and soul into everything he does. He is a true partner and deserves (and expects) the best. He challenges all around him to think about everything we do from every angle and doing what was done before just doesn’t cut it. He is a collaborator, a strategic leader, and a listener. He trusts and celebrates his team ... he is an tremendous asset to the Jordan Brand.”
“I had the opportunity and pleasure to work with Harshal on NikeiD. He joined NikeiD as the Brand Digital Director on our team and hit the ground running. Harshal is known for his creativity, innovative thinking and passion for great work. He brought to our team a new and fresh social strategy for customized sneakers. Harshal was quick to assess the opportunity, design relevant solutions and activate a plan. As a seasoned digital leader, he knows what it takes to deliver great work and coach his team. I enjoyed having Harshal on our NikeiD team. He thrives on making good things happen and his passion for his work is contagious. I would be happy to work with him again.”
Awards
2023
CANNES, SHORTLISTED - DESIGN/BRAND BUILDING, MIGHTY DREAM
2019
FAST COMPANY INNOVATION BY DESIGN AWARD, SUPER HEROIC
REd dot award winner, super heroic
2015
Cannes, branded content Silver Lion, Jordan The Last Shot
Cannes, Cyber Lion, Jordan the last shot
cannes, design lion, jordan the last shot
cannes, integrated grand prix, titanium, jordan the last shot
Cannes, outdoor Bronze Lion, Jordan the last shot
2008
Communication Arts Advertising Annual, Integrated Campaigns, Whopper Freakout
Crispin Porter Bogusky, Adweek, Agency of the Year
Crispin Porter Bogusky, Creativity Magazine, Agency of the Year
Gunn Report, Most Awarded Campaigns, Whopper Freakout
London Advertising Awards, Film Campaign, Whopper Freakout, Gold
London Advertising Awards, Online Campaign, Whopper Freakout, Silver
London Advertising Awards, Online Film, Whopper Freakout, Silver
London Advertising Awards, Viral, Whopper Freakout, Silver
London Advertising Awards, Integrated Media, Whopper Freakout, Silver
London Advertising Awards, Retail, Whopper Freakout, Finalist
2008
Cannes, Titanium & Integrated Lion, Whopper Freakout
Cannes, Cyber Lion, Whopper Freakout, Gold
Cannes, Film Lion, Whopper Freakout, Gold
Cannes, Film Lion, Whopper Freakout, Gold
Cannes, Radio Lion, Whopper Freakout, Shortlist
Judge, Art Director's Club of Canada 2008
Clio, Silver, Contact & Content, Whopper Freakout
Clio, Gold, Integrated, Whopper Freakout
Clio, Bronze, Interactive, Branded Content, Whopper Freakout
Clio, Silver, Interactive, Fresh Approach, Whopper Freakout
One Show, Gold, Whopper Freakout Television 30
One Show, Silver, Whopper Freakout Televison 20
One Show, Gold, Whopper Freakout Integrated Branding
One Show, Burger King, Client of the Year 2008
One Show Interactive, Silver, whopperfreakout.com
Creativity Awards, 2008, Whopper Freakout
Contagious, Most Contagious of 2008, Whopper Freakout
Creativity Awards Report, Most Awarded Art Directors, 2008
Andy Awards, Gold Integrated Catagory, Whopper Freakout
Andy Awards, Gold Television Catagory, Whopper Freakout
D & AD, Whopper Freakout, In Book
TMBLR v1 LAUNCH / SUPER HEROIC / SHOT BY OSBORNE MACHARIA
TMBLR v1 LAUNCH / SUPER HEROIC / SHOT BY OSBORNE MACHARIA
TMBLR v1 / SUPER HEROIC
TMBLR v1 LAUNCH / SUPER HEROIC / SHOT BY OSBORNE MACHARIA
JORDAN BRAND / WBF CHICAGO
JORDAN BRAND / HARE CAMPAIGN
JORDAN BRAND ASW / RETAIL
JORDAN BRAND ASW / RETAIL